Three Smart Strategies for Supply Chain Leaders Facing Economic Pressures & Labor Shortages

In today’s supply chain environment, change is the only constant—and resilience is no longer optional. At this year’s ATA Midyear Management Session in Scottsdale, Arizona, we had the opportunity to connect with colleagues across the industry about the challenges—and opportunities—facing fleet operators in 2025 and beyond.

From inflation and fuel costs to evolving workforce expectations and tightening margins, one theme kept coming up: uncertainty. But amid that uncertainty, three strategic priorities continue to emerge as game-changers for fleet and logistics leaders who want to stay ahead. Here’s what we took away from Scottsdale—and how Velociti is helping supply chain organizations turn strategy into action.

1. Maintain the Technology You Already Have

Across multiple conversations at the ATA event, fleet leaders emphasized that preserving current system performance is just as critical as adopting new tech. When budgets are tight, some companies hit pause on upgrades or maintenance—but that approach often leads to bigger problems down the road.

That’s why Velociti’s VeloCare Managed Services is so important. With 24/7 monitoring and proactive support, we ensure that fleet technology—from cameras to connectivity—stays fully operational, even when internal resources are stretched thin.

Takeaway from ATA: Downtime isn’t just a tech issue—it’s a business risk. Maximizing the performance of what you already own is a smart, scalable first step.

2. Solve the Problems That Aren’t Going Away

Many of the executives we spoke with in Scottsdale echoed the same pain points: fuel costs, labor shortages, and theft continue to drag down operational efficiency and profit margins. These aren't short-term issues—they're long-term business risks.

Velociti works with fleet operators to identify and deploy practical, tech-driven solutions that reduce costs and improve safety. From telematics and trailer tracking to warehouse automation and AI video systems, our consultative approach helps leaders solve what’s holding them back.

Takeaway from ATA: Hope isn’t a strategy. Problems like driver attrition and rising fuel prices require a shift in process—not just products.

3. Avoid Negative Cash Flow from New Tech Investments

With economic outlooks still cloudy, another theme from the ATA Midyear Management Session was caution: fleets want to invest—but they can’t afford the wrong tech at the wrong time.

That’s why Velociti offers:

- An Instant ROI Program that lets customers experience the value of technology before the payment hits

- Deployment as a Service (DaaS) options that turn capital expenses into predictable operating costs

These flexible programs make it easier to scale the right solutions without jeopardizing liquidity or slowing down growth.

Takeaway from ATA: When financial flexibility meets operational clarity, innovation becomes a competitive advantage—not a liability.

Final Thoughts from Scottsdale

What we heard loud and clear at the ATA Midyear Session is this: supply chain leaders are looking for confidence—rooted in operational excellence, smart deployment, and long-term planning. At Velociti, we’re proud to partner with companies who aren’t just reacting to today’s disruptions—but building the connected, efficient, and resilient fleets of the future.

Let’s connect. If you’d like to learn more about how we can help you maintain, scale, and support your technology in 2025, reach out here or contact our team directly.